Branding
A brand can be seen as the identity given to a product, service, company or any other entity. Like any identity, it has characteristics which are recognizable and which form associations when identified.
Branding is bestowing a brand upon an entity. In marketing this entails making it identifiable with symbols, logos, slogans, sounds and other characteristics that will make it unique and will form specific associations in the minds of the ones perceiving it.
When developing a brand Hinge describes the process as:
- Consider your overall business strategy
- Identify your target clients
- Research your target client group
- Develop your market positioning
- Develop your messaging strategy
- Develop your name logo and tagline
- Develop your content marketing strategy
- Develop your website
- Implement, track and adjust
Pelatis specializes in all these steps, so let us help you develop your brand!
