Our founder is no stranger to the commercial world. Shaun K. Profijt MSc. has a Master of Science degree in Strategic Marketing which he attained at the Vrije Universiteit of Amsterdam. He was guided by non other than professor R.T. Frambach, a well known expert in the field of marketing. 

His major was in ‘innovation adoption’ and his minor in ‘cross cultural marketing’. This first because of Shaun’s love for innovations, accompanied by his curiosity of how people viewed them and ultimately consumed them. The latter because of Shaun’s Surinamese background in which cultural diversity plays an important role. Before that, he attained a Bachelor of Commerce degree with his focus set on the then up and coming online marketing.

After his studies Shaun served in several managerial and executive positions in the private sector in both the Netherlands and Suriname, and is continuously keeping up with the developments in his field.